Zine by MATRATYPE (Pooja Saxena)
Kolkata holds a special place in India’s film history — the first dedicated cinema was built here. Even though that has been long-demolished, there are still many cinemas here whose signage can whet your typographic appetite.
India Street Lettering zines celebrate the diversity of letterforms on signages in India’s streets. Like turns of a kaleidoscope, they illuminate patterns — established and unexpected — to expand our understanding of typographic forms and styles, and conventions for their use.
About the author:
An award-winning typeface designer, lettering artist and typographer, POOJA SAXENA divides her time between being a team member at TypeTogether, and her own independent practice, Matra Type.
At Matra Type, her work focuses on design in and for Indic scripts, notably Devanagari, and studying typographic visual languages that emerge in India. She is a devoted collector of ephemera and chronicler of street lettering, and writes a newsletter about type and design curiosities called I Spy with my Typographic Eye.
Made with ♥️ in India