Zine by MATRATYPE (Pooja Saxena)
Home to the Telugu film industry, Hyderabad still boasts of several surviving single-screen cinemas, each with its own unique sign, often in rendered neon. Explore them in this pint-sized zine.
India Street Lettering zines celebrate the diversity of letterforms on signages in India’s streets. Like turns of a kaleidoscope, they illuminate patterns — established and unexpected — to expand our understanding of typographic forms and styles, and conventions for their use.
About the author:
An award-winning typeface designer, lettering artist and typographer, POOJA SAXENA divides her time between being a team member at TypeTogether, and her own independent practice, Matra Type.
At Matra Type, her work focuses on design in and for Indic scripts, notably Devanagari, and studying typographic visual languages that emerge in India. She is a devoted collector of ephemera and chronicler of street lettering, and writes a newsletter about type and design curiosities called I Spy with my Typographic Eye.